Television and Internet Marketing

ABC. CBS. NBC. SCIFI. FOX. What do all these stations have in common? Aside from being television stations, they also all have a website. Each website has to do with the stations and all the programs they offer. There is another thing in common, they are a standard place for major companies to advertise. For example ABC allows full episodes of everyone’s favorite line up to be viewed with little commercial interruptions. You can pull up a site click what you want to watch and there you go. You can’t escape the commercials though. They are added during a break in the guise of a buffering program that will keep the episode running smoothly.

So what is the cost for venders to advertise on such sites? Some websites like ABC for example have set costs for Banners at $15.00 Net CPM’s and streaming video adds are $35.00. That means that ABC gets paid $35.00 every time the add runs. Since websites are a 24 hour 7 day a week enterprise, this literally adds up to millions a year brought in by advertising on the web.

Each website has a set of guide lines the advertiser must adhere to. For example here are a few of the guidelines many of the sites have in common:
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