Who Needs Another Copywriting Course Anyway?

Those were the exact words I said to John Carlton when I met him this past summer.

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Who Needs Another Copywriting Course Anyway?

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How to Write With a Distinctive Voice

Let’s face it, most people can’t write their way out of a paper bag.

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How to Write With a Distinctive Voice

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Passion, Honesty, Content and Light-Footedness - Ingredients of Successful Blogging

Yesterday I linked up to an interview with an Australian blogger (Alborz Fallah from CarAdvice.com.au ) who has built his blog from a hobby to a million dollar business in just two years. I’ve not been able to get Alborz story out of my mind since as it’s a brilliant example of what is possible with blogging - but also resonates with my own story and approach. Today I’d just quickly like to pull out a few of the threads of the conversation in that interview that I think were important (there were many more but these resonated most with me): Passion for Topic It is totally possible to blog successfully and profitably on a topic that you have little or no interest in - but Alborz is so obviously passionate about his topic and I believe it is key to attracting a readership who shared his passion.

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Passion, Honesty, Content and Light-Footedness - Ingredients of Successful Blogging

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